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What Makes Creative People Creative?


You often hear the term « Creative Genius » when referring to an individual who has created something extraordinarily different. Whether it’s a new fashion line, cooking a meal a different way, designing an ad, or developing the next social network. It’s dynamite! It’s electric! It’s inspired! What ever your definition, you want it but you don’t think you have it. The first step in understanding a creative mind is knowing that you have the potential to have one. top game hay

Experiments show that 80% of children, before entering school, use their right brain skills such as creativity and imagination. Once in school, the programs used to educate children place a higher value on the left brain skills – such as mathematics, logic, and language. By age 7, only 10% of these same children will rank highly creative. By adulthood, only 2% remain highly creative.

Ask the right questions. Lets explore this 2%. What is creativity? To me creativity is exploring the possibilities of « what if »- what if I use a different color or font. What if I used a new flavor I never used before. What if I use a different shape- it’s asking yourself the right questions that expand your possibilities to solve daily problems while never allowing yourself to go down that dark road towards tunnel vision.

For example, lets take creating a website for a client. These are some questions that I may ask myself:

What’s the trend for this industry?-its very important to see what the competition is doing and what the market trends are. Do some research.
How can I make this stand out above the competition?
How can I expand on the uniqueness of the product?
What imagery could I use that would be catchy but yet represent the message?
What layout could I create? Instead of laying out the website like the competition, try different ways to lay it out.
Don’t expect creative genius to happen with the first go around. There will be times you will need to go back to the drawing board and rethink, reshape, reposition things to make it work. The important thing is not to get discouraged; forge ahead and you will see the rewards.
The Future. Creativity is based on the premises that everything can and will continually get better. Making life more comfortable, efficient, and exciting. Creative minds are constantly following market trends trying to see what direction it will take. By doing this it puts you ahead of the creative game.

Progression. Webster defines it as gradual advancement, moving forward and onward. Creative minds always have the mind set of always moving forward. Always looking beyond the current situation. They realize they can always improve the situation.

Abstract Thinking. Characterized by the ability to use concepts and to make and understand generalizations, properties, or patterns shared by a variety of specific items or events. For example a concrete thinker may see just an apple, while an abstract thinker will see what he can do with the apple. Concrete thinkers are surface thinkers while abstract thinkers are more in-depth. By thinking this way it allows you to approach situations from different angles allowing yourself to see the potential in all areas.

Positive Thinking. Not only does positive thinking reduce stress and increases health, but it allows you to see the good in everything. Being optimistic about the way you think creates an incubator for creativity to nurture and grow. It’s been proven that positive thinking people are happier. As Winston Churchill says « A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty ». Positive thinking is what makes creative minds shine above the rest.

Take Risks. Creative minds are open minded people. They thrive on taking risks. Picasso has said « I am always doing that which I cannot do, in order that I may learn how to do it ». That is what life is all about, venturing into the unknown to see and learn the possibilities it may hold. According to a study conducted by the University of Bonn, out of 20,000 people surveyed, the ones who enjoyed taking risks were more content and happy with their lives. Another study by psychologists Dellas and Gaier, in their frequently cited review, « creative individuals have less fear than the average person of making mistakes, of social disapproval, or ‘the anxiety of separateness.’ They have a strong enough ego to admit when they’re wrong or in trouble, and to analyze and learn from their errors. » A well- known psychoanalyst and author named Roolo May (Courage to Create, Love and Will), observed: « Creative persons are precisely those that take the cards that make them anxious.

Of course, they’re constantly shuffling these cards; they hate standing still. You could say these folks really do best playing with a loose deck. » So in short, you will never know the rewards if you don’t take the risk.

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